{"created":"2023-06-26T10:46:19.530836+00:00","id":238,"links":{},"metadata":{"_buckets":{"deposit":"2ea57910-c54f-4b3c-9b92-c8803dfb13cb"},"_deposit":{"created_by":11,"id":"238","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"238"},"status":"published"},"_oai":{"id":"oai:sgul.repo.nii.ac.jp:00000238","sets":["26:31"]},"author_link":[],"item_4_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2013-03","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"5","bibliographicPageEnd":"52","bibliographicPageStart":"43","bibliographic_titles":[{"bibliographic_title":"札幌学院大学経営論集","bibliographic_titleLang":"ja"},{"bibliographic_title":"Sapporo Gakuin University Review of Business Administration","bibliographic_titleLang":"en"}]}]},"item_4_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"伝統ある商業教育機関のシンボルには翼や杖，蛇がしばしば使われている。嚆矢は一橋大学である。それは，ギリシア神話のヘルメス，あるいはローマ神話のメルクリウスにまつわるものであり，ヨーロッパで繁栄していたベルギーに存在する商業学校のものを移入したのであった。ヘルメスは，豊穣神であるとともに，商業，盗み，雄弁，競技，道路，旅人の守護神でもあり，その最大の特徴は，コミュニケーション能力の高さと狡猾さである。しかし狡猾である商業には，不信感が付きまとう。商業が社会に存立する根拠が問われるのは，その商業への不信感が背景にある。M.ホールの「取引総数最小化の原理」は，取引においては人が移動する，と前提すれば理にかなっているように見えるが，情報技術の革新は状況を一変させた。この情報技術の革新は，マーケティングにも影響を与えている。『コトラーのマーケティング3.0』は，「参加」「グローバル化のパラドックス」「クリエイティブ社会」の3つを，時代を読み解くキーワードとしている。このマーケティングの変化を学ぶことは，商業教育の象徴と現代性を追求することにも繋がると考えた。","subitem_description_language":"ja","subitem_description_type":"Abstract"}]},"item_4_description_40":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"Bulletin","subitem_description_language":"en","subitem_description_type":"Other"}]},"item_4_description_5":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_language":"ja","subitem_description_type":"Other"}]},"item_4_publisher_33":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"札幌学院大学総合研究所","subitem_publisher_language":"ja"}]},"item_4_source_id_8":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1884-1589","subitem_source_identifier_type":"PISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAlternatives":[{"creatorAlternative":"USUI, Kazuhiro","creatorAlternativeLang":"en"}],"creatorNames":[{"creatorName":"碓井, 和弘","creatorNameLang":"ja"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-11-07"}],"displaytype":"detail","filename":"KER-5-043.pdf","filesize":[{"value":"797.1 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KER-5-043.pdf","url":"https://sgul.repo.nii.ac.jp/record/238/files/KER-5-043.pdf"},"version_id":"295f7995-b22a-4735-bb62-a3227c64c4c5"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ギリシア神話のヘルメスとマーケティング教育","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ギリシア神話のヘルメスとマーケティング教育","subitem_title_language":"ja"},{"subitem_title":"Hermēs of Greek Mythology and Marketing Education","subitem_title_language":"en"}]},"item_type_id":"4","owner":"11","path":["31"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2013-05-29"},"publish_date":"2013-05-29","publish_status":"0","recid":"238","relation_version_is_last":true,"title":["ギリシア神話のヘルメスとマーケティング教育"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-10-18T04:02:58.736150+00:00"}